The printing depends on the smooth flow of ink, which can be hindered if the ink begins to dry at the print head, as can happen when an ink level becomes low; dried ink can be cleaned, from a cartridge print head, by gentle rubbing with isopropyl alcohol on a swab or folded paper towel.
The ink also acts as a coolant to protect the metal-plate heating elements: when the ink supply is depleted, and printing is attempted, the heating elements in thermal cartridges often burn out, permanently damaging the print head. When the ink first begins to run thin, the cartridge should be refilled or replaced, to avoid over-heating damage to the print-head.
Piezoelectric Inkjets:
All Epson printers and most industrial inkjet printers use a piezoelectric crystal in each nozzle instead of a heating element. When current is applied, the crystal changes shape or size, forcing a droplet of ink from the nozzle. A piezoelectric inkjet allows a wider variety of inks than thermal inkjets but is more expensive.
Typically, ink cartridges are very expensive. Many people, therefore, use compatible ink cartridges (those made by a company other than the printer manufacturer) that give comparable quality, but with considerable savings. Another alternative involves modifications that allow the use of continuous ink systems that use external ink tanks. Some people choose to use inexpensive ink, knowing that, in the long term, it may damage the printer. However, the cost savings of 4 or 5 refilled cartridges may well be sufficient to pay for a new printer. If the printer lasts more than that, they have obtained the same result (economically speaking) at a lower cost than using original supplies.
Consumers are often surprised at the price of replacing their printer cartridges, especially when compared with that of purchasing a brand new printer. The major printer manufacturers, Hewlett Packard, Lexmark, Dell, Canon, Epson and Brother, often break even or lose money selling printers and expect to recoup their losses by selling cartridges over the life span of the printer. Since much of the printer manufacturers' profits are made up of ink and toner cartridge sales, these companies have taken various actions to limit the options of consumers in using aftermarket cartridges.